![](https://codeam.nl/images/cases/gstar-hardcore-denim/gstar_denim_headercard.webp)
Digital Campaign
Hardcore Denim
For the G-Star RAW Hardcore Denim campaign we created a smooth scrolling experience highlighting each product and their best ASS-ets
The idea
The campaign page highlighted several denim jeans for the Hardcore Denim campaign by G-Star RAW. The challenge for us to solve was to create a flexible setup that keeps the possibility for smooth and customizable animations while being easily maintainable through the current G-Star RAW content management system. For this we created several re-usable components with a variety of options to customize the animations for each section, keeping the flexibility and smooth animations.
![](https://codeam.nl/images/cases/gstar-hardcore-denim/gstar_denim_visual_3.webp)
![](https://codeam.nl/images/cases/gstar-hardcore-denim/gstar_denim_visual_4.webp)
We consider ourselves lucky to work with incredible talented people. Every piece of work we’ve done is the result of intense collaborative effort.
![](https://codeam.nl/images/cases/gstar-hardcore-denim/gstar_denim_visual_5.webp)
Credits
- Rōnin Amsterdam
- The Family
Services
- Technical direction
- Development
- Performance optimisation