For the G-Star RAW Hardcore Denim campaign we created a smooth scrolling experience highlighting each product and their best ASS-ets
The campaign page highlighted several denim jeans for the Hardcore Denim campaign by G-Star RAW. The challenge for us to solve was to create a flexible setup that keeps the possibility for smooth and customizable animations while being easily maintainable through the current G-Star RAW content management system. For this we created several re-usable components with a variety of options to customize the animations for each section, keeping the flexibility and smooth animations.
We consider ourselves lucky to work with incredible talented people. Every piece of work we’ve done is the result of intense collaborative effort.
- Rōnin Amsterdam
- The Family
- Technical direction
- Performance optimisation