A new and dynamic brand identity

We were asked to create the brand identity for the building of the AKN foundation. The building is now called 'M' and carries the pay-off 'Homebase of the media-minded'. This outspoken brand identity underlines the media character of the building, bringing together its broadcasting history with the dynamics of new media.

 Menu interaction

 Gallery navigation

The pulsating M represents the beating heart of the media world and is designed to move with the rapidly changing media landscape.


  • Awwwards

    • Site of the Day
    • Developer awards
    • Mobile Excellence
    • Honorable Mention