![](https://codeam.nl/images/cases/febo/febo_headercard.webp)
Branding
Accessible for everyone
FEBO has been a classic in the Dutch street scene for decades, only its glory was about to perish. Declining quality perception, an older clientele and a younger audience that is becoming more critical of snacking. Together with Natwerk we restored the glory.
![](https://codeam.nl/images/cases/febo/febo_visual_1.webp)
The idea
With 66 stores all over the country, FEBO is one of Holland’s biggest fastfood franchises, fueled by strong family values, a rich history and well known for their high-quality, freshly-baked banquet and signature automats. In collaboration with creative agency Natwerk, we helped FEBO reach their new strategic goals by creating a new visual identity, a range of sustainable packages, photography and communication centered around three defining elements: FEBO products are homemade and fresh, conform high-quality standards and are produced with only the finest of local ingredients. A crisp, modern identity contributes to their brand story and shows that the best banquet is accessible for everyone.
![](https://codeam.nl/images/cases/febo/febo_visual_2.webp)
Febo is back
As we made the brand foundation, Natwerk then managed to reach the young people through a series of activations and created the first real Dutch cult brand.
Now, FEBO is the only snack chain with its own clothing line: FEBO Fashion. Fashion items in the new FEBO house style that were sold out in no time.
![](https://codeam.nl/images/cases/febo/febo_visual_3.webp)
We consider ourselves lucky to work with incredible talented people. Every piece of work we’ve done is the result of intense collaborative effort.
![](https://codeam.nl/images/cases/febo/febo_visual_5.webp)
Credits
- Natwerk
- FEBO
- Paardekoper
Services
- Art direction
- Brand design
- Packaging